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Platform for supporting complete B2C shopping activities
  • Easy and flexible browsing of B2C catalogs by consumers either by color, product group, brand, season, division, fabric type, price points, or specials.
  • Support "where I have been" feature for easy navigation
  • Complete product information with images on a single screen including color swatches
  • Suggest "matching and/or coordinate products" for any item
  • "Also bought items" feature
  • Shopping basket activities
  • Highlight true "in stock" quantities by real time querying of backend systems
  • Notify future deliveries with expected availability dates by interfacing with import and domestic production schedules
  • Alert consumers about OUT OF STOCK items
  • Highlight regular and sale prices of items
  • Easy and secure checkout process with full address verification
  • Supports marked-up shipping and handling and tax table by destination zip codes

B2C order integration with legacy ERP systems
  • B2C orders sent to ERP order system in XML format with no manual intervention. Orders with future deliveries are automatically split
  • One master customer allows full use of existing host ERP reporting and displays for overall results, management accounting, and operational views of data.
  • "In stock" B2C orders fly directly to "picked" status with complete integration with ERP order processing, allocation, and inventory modules.
  • Back end shipment and returns process is completely interfaced with B2C front end thereby providing real time order status to consumers.
  • Can be integrated to almost any fully integrated ERP or combination ERP/WMS. Highly ERP, hardware, and data independent.

Complete infrastructure for third party plug ins
  • XML integration with the leading e-payment companies and UPS
  • Authorization and settlement are defined as two different activities with full integration with back end order processing
  • Interface funds transfer with A/R cash application activity
  • XML interface to external shipper's system with full address verification.

CRM tools
  • Email confirmations of orders as well as shipment notification to consumer are integrated with host systems, requiring no manual intervention.
  • "Email this product to your friend" feature on any product, integrates product images with customer’s private text.
  • Product level retail store locator dynamically refreshed from host system database.
  • Infrastructure for consumer registration to make future shopping easier and fun.
  • Builds a database of your consumer's e-mail addresses which integrates with our RiteServices Module.
  • Instant order status for any orders placed by consumers.
  • Support of "super user" to allow customer service reps to inquire about consumer orders anytime.

State of the art technology
  • N-tier OPEN architecture with meta data based integration of backend DB server. No data duplication by implementing real time integration with host DB server.
  • Web based client server approach for improved response and data integrity
  • Database driven menus, links and panels supporting varying requirements of customers
  • Dynamic selection and loading of images to keep the site fresh and alive
  • XML based architecture for third party interfaces
  • Full security support with SSL. Passwords are sent to consumers via email to stop spamming
  • Encryption of sensitive data stored in the database
  • Incorporation of data identification standards like NRF (colors & product type), UPC etc..

Admin interface
  • Menu driven tasks with complete site control by non-technical "marketing" personnel.
  • Easy setup of B2C catalog with complete interface with ERP master files. Includes extensive search tools
  • Flexible integration of product images with products based on standard naming convention
  • Easy, intuitive catalog maintenance allows inclusion of consumer oriented product info to supplement product data already available on host ERP. No data redundancy.

E-CLICKS

Consumer Click Data Warehouse
  • Complete data warehouse of consumer "site-clicks" for display in many standard views.
  • Support Business Intelligence software applications to further mine the data.

Online Market Data Views
  • Analysis about how consumer came into our site: web source, search engines etc..
  • Statistics of what consumers did while shopping at our site
  • Sequential history of each session
  • Site conversion (success) rate overall and by consumer "source"
  • Where and when consumers dropped out
  • Effect of promotions and other conditions on the shopping behavior

Real time dash board
  • Track consumer clicks online to analyze shopping hazards
  • Birds-eye view of shopping traffic to review patterns of consumer behavior and site interaction.

E-PROMOS

Categories of promotions
  • Free freight promotion based on period and minimum order dollars (if any)
  • Gift promotions based on period and minimum order dollars (if any)
  • Discounts: both product level and bottom line options
  • E-coupons with support for discount codes tied to database of discounts

Promo Administration
  • All promos are completely database driven. We do not "hard-code" our market-driven applications. You determine what you run, when you run it, and its critical parameters.
  • Setup multiple promotions at the same time with predetermined start and end dates
  • Promos can be setup or changed in real-time
  • Promotion setup integrated within Admin module with user/menu level access security.
  • View and analyze historical data about promotions
  • RitePromos Module integrated with RiteClick Module to allow detailed views of promo results and consumer behavior patterns

E-SERVICES

Shopping alerts
  • Consumers can define certain events like birthdays, anniversary, wedding and associate products to be notified to them or family/friends.
  • Alerts will be sent to them by the B2C event scheduler automatically

E-Mail Marketing
  • Alerts about company sponsored events like sales, events, seasonal specials etc. via e-mail
  • Supports common e-mail servers for targeted or bulk e-mail
  • Includes support for "opt-in" or "opt-out" methods

Group purchases/Wish Lists
  • Consumers can put the shopping basket "on hold" to be modified/approved by his/her relatives, friends etc. This can also be implemented as a wish list
  • Email feature to send the "held" shopping basket/wish list to the buddy list
  • Auto completion of shopping basket order to coincide with a future event.