Platform for supporting complete B2C shopping activities
- Easy and flexible browsing of B2C catalogs by consumers either by color, product group, brand, season, division, fabric type, price points, or specials.
- Support "where I have been" feature for easy navigation
- Complete product information with images on a single screen including color swatches
- Suggest "matching and/or coordinate products" for any item
- "Also bought items" feature
- Shopping basket activities
- Highlight true "in stock" quantities by real time querying of backend systems
- Notify future deliveries with expected availability dates by interfacing with import and domestic production schedules
- Alert consumers about OUT OF STOCK items
- Highlight regular and sale prices of items
- Easy and secure checkout process with full address verification
- Supports marked-up shipping and handling and tax table by destination zip codes
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B2C order integration with legacy ERP systems
- B2C orders sent to ERP order system in XML format with no manual intervention. Orders with future deliveries are automatically split
- One master customer allows full use of existing host ERP reporting and displays for overall results, management accounting, and operational views of data.
- "In stock" B2C orders fly directly to "picked" status with complete integration with ERP order processing, allocation, and inventory modules.
- Back end shipment and returns process is completely interfaced with B2C front end thereby providing real time order status to consumers.
- Can be integrated to almost any fully integrated ERP or combination ERP/WMS. Highly ERP, hardware, and data independent.
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Complete infrastructure for third party plug ins
- XML integration with the leading e-payment companies and UPS
- Authorization and settlement are defined as two different activities with full integration with back end order processing
- Interface funds transfer with A/R cash application activity
- XML interface to external shipper's system with full address verification.
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CRM tools
- Email confirmations of orders as well as shipment notification to consumer are integrated with host systems, requiring no manual intervention.
- "Email this product to your friend" feature on any product, integrates product images with customer’s private text.
- Product level retail store locator dynamically refreshed from host system database.
- Infrastructure for consumer registration to make future shopping easier and fun.
- Builds a database of your consumer's e-mail addresses which integrates with our RiteServices Module.
- Instant order status for any orders placed by consumers.
- Support of "super user" to allow customer service reps to inquire about consumer orders anytime.
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State of the art technology
- N-tier OPEN architecture with meta data based integration of backend DB server. No data duplication by implementing real time integration with host DB server.
- Web based client server approach for improved response and data integrity
- Database driven menus, links and panels supporting varying requirements of customers
- Dynamic selection and loading of images to keep the site fresh and alive
- XML based architecture for third party interfaces
- Full security support with SSL. Passwords are sent to consumers via email to stop spamming
- Encryption of sensitive data stored in the database
- Incorporation of data identification standards like NRF (colors & product type), UPC etc..
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Admin interface
- Menu driven tasks with complete site control by non-technical "marketing" personnel.
- Easy setup of B2C catalog with complete interface with ERP master files. Includes extensive search tools
- Flexible integration of product images with products based on standard naming convention
- Easy, intuitive catalog maintenance allows inclusion of consumer oriented product info to supplement product data already available on host ERP. No data redundancy.
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E-CLICKS
Consumer Click Data Warehouse
- Complete data warehouse of consumer "site-clicks" for display in many standard views.
- Support Business Intelligence software applications to further mine the data.
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Online Market Data Views
- Analysis about how consumer came into our site: web source, search engines etc..
- Statistics of what consumers did while shopping at our site
- Sequential history of each session
- Site conversion (success) rate overall and by consumer "source"
- Where and when consumers dropped out
- Effect of promotions and other conditions on the shopping behavior
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Real time dash board
- Track consumer clicks online to analyze shopping hazards
- Birds-eye view of shopping traffic to review patterns of consumer behavior and site interaction.
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E-PROMOS
Categories of promotions
- Free freight promotion based on period and minimum order dollars (if any)
- Gift promotions based on period and minimum order dollars (if any)
- Discounts: both product level and bottom line options
- E-coupons with support for discount codes tied to database of discounts
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Promo Administration
- All promos are completely database driven. We do not "hard-code" our market-driven applications. You determine what you run, when you run it, and its critical parameters.
- Setup multiple promotions at the same time with predetermined start and end dates
- Promos can be setup or changed in real-time
- Promotion setup integrated within Admin module with user/menu level access security.
- View and analyze historical data about promotions
- RitePromos Module integrated with RiteClick Module to allow detailed views of promo results and consumer behavior patterns
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E-SERVICES
Shopping alerts
- Consumers can define certain events like birthdays, anniversary, wedding and associate products to be notified to them or family/friends.
- Alerts will be sent to them by the B2C event scheduler automatically
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E-Mail Marketing
- Alerts about company sponsored events like sales, events, seasonal specials etc. via e-mail
- Supports common e-mail servers for targeted or bulk e-mail
- Includes support for "opt-in" or "opt-out" methods
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Group purchases/Wish Lists
- Consumers can put the shopping basket "on hold" to be modified/approved by his/her relatives, friends etc. This can also be implemented as a wish list
- Email feature to send the "held" shopping basket/wish list to the buddy list
- Auto completion of shopping basket order to coincide with a future event.
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